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HOW DID IT ALL BEGIN?
The history of Żubrówka began back in the 15th century. Even then, the Polish nobility liked to add a blade of bison grass to their booze. This was to enhance the taste, but not only. For centuries ago, it was believed that bison grass was… an aphrodisiac that gave the bison’s strength and energy.
Today, Żubrówka is our national pride and showpiece, best proven by the numerous awards won at prestigious competitions and trade fairs.
UNUSUAL AROMA OF BISON GRASS
Aromatised with bison grass, this vodka with a strong forest aroma is a Polish export commodity.
Żubrówka is a folk term under which two species of grasses are hidden: sweet-scented turówka and forest turówka. They grow in north-eastern Poland, particularly in the Białowieża Forest. They are small plants, 40 to 60 cm in height, with a characteristic, strong smell of coumarin – a substance with the aroma of fresh hay, honey and bison hair. The coumarin leaves a kind of white meal on the stems, which can be rubbed off with a fingernail.
The plant only grows wild, in natural conditions. Harvesting begins as early as mid-June and continues until October. In summer, the grass is juicy green and very fresh. It does not produce seeds, so it can be harvested. For legal harvesting, you need a permit from the Department of the Environment Protection, which is renewed every year.
The strong aroma of turówka only becomes active during drying, when the cleaned, spread out stalks lie on wooden shelves in attics, in the warmth.
The production of bison grass macerate is a two-stage process consisting of water and alcohol maceration. The hay is placed in special equipment called macerators that allow the grass to circulate with the extracting agents. The process takes place under appropriate, strictly controlled conditions to obtain the right essence, which is left for several days for a process called seasoning. This is followed by filtration of the liquid, which must be purified and filtered to make it suitable for vodka production. The resulting macerate is a liquid with an intense green colour, taste and smell of freshly cut hay. It is used to flavour spirit and water, which is the main ingredient for the production of Żubrówka.
WHAT MAKES ŻUBRÓWKA SO SPECIAL?
PURE NATURAL INGREDIENTS
Every element used in the production of the vodka is checked for quality, purity and authenticity.
AUTHENTIC ORIGIN
From the last such unique place in the world, i.e. the primeval forest of the Białowieża Forest, which is a symbol of wild nature, home to the bison and aromatic lemon grass, which is the heart of Żubrówka.
500-YEAR HISTORY
Based on faithfulness and respect for
traditional recipes.
ŻUBRÓWKA IN THE WORLD
Exported to more than 40 countries, it has quickly become one of the most popular and best-selling spirits in its category.
In addition to Poland, Żubrówka is produced in many other countries under various names, including Russia (Зубровка), the United States (Wisent Vodka), Ukraine (Зубрівка).
Its market share is growing rapidly – according to a report by The Spirits Business, it ranked third among the best-selling vodkas in the world in 2023.
THE MOST IMPORTANT AWARDS AND DISTINCTIONS
- Silver Medal of the International Competition of Alcoholic Beverages – Ljubljana
- Gold Medal of the International Fair – Leipzig
- Silver Medal of the Beverages Olympics – Paris
- Silver Medal of the International Competition of Alcoholic Beverages – Ljubljana
- Gold Medal of the World Exhibition of Wines, Vodkas and Liqueurs – London
- Gold Medal of the International Salon d’Alimentation – Brussels
- Silver Medal of the Monde Selection, International Quality Institute – Vienna
- Silver Medal of the Monde Selection, International Quality Institute – Lisbon
- Bronze Medal of the International Spirits Challenge – Warsaw
- Silver Medal of the International Wine and Spirits Competition
- Nomination to the final of the 11th edition of the Polish Promotional Emblem “Teraz Polska” Competition
- Gold Medal of the Monde Selection, International Quality Institute – Brussels
- Gold Medal of the Monde Selection, International Quality Institute – Prague
- Gold Medal of the Monde Selection, International Institute of Quality – Barcelona
- Gold Medal in the International Spirits Challenge competition of Drinks International magazine
- TROPHY 2008 of the Monde Selection, International Quality Institute – Vienna
- Gold Medal of the Monde Selection, International Quality Institute – Vienna
- Bronze Medal of the Central Europe Wine & Spirits Challenge – Warsaw
- Gold Medal of the Vodka Master 2008 Competition organized by Drinks Business/Spirits Business magazines in the category of Image and Packaging – England
- Gold Medal of the Champion title in the Vodka Master 2008 competition organized in England by Drinks Business/Spirits Business magazines in the Eastern Europe category
- Silver Medal of the Vodka Master 2008 Competition organized by Drinks Business/Spirits Business magazines in the category of Flavored Vodkas – England
- Silver Medal of the Vodka Master 2008 flavored vodka category organized by British Drinks Business/Spirits Business magazines. Gold medals in the Eastern Europe and Image and Packaging categories.
- Gold Medal and TROPHY 2008 of the Monde Selection, International Quality Institute
- Bronze Medal of the Central Europe Wine & Spirits Challenge – Warsaw
- Gold Medal of the Monde Selection
- Gold Medal of the Monde Selection (Żubrówka Biała); Grand Gold Medal of the Monde Selection (Żubrówka Bison Grass).
- “Poznaj Dobrą Żywność” award of the Polagra Food 2013
- Gold Medal of the Monde Selection (Żubrówka Biała)
- Grand Gold Medal of the Monde Selection (Żubrówka Bison Grass)
- Master Award in the premium vodka segment, The Spirits Business Vodka Masters (Żubrówka)
- Master Award in the Eastern European vodka segment, TheSpirits Business Vodka Masters (Żubrówka)
- Highly recommended award in the “Vodka” category, Ultimate Spirits Challenge (Żubrówka)
- Effie Awards in Ukraine for the most effective communication in the spirits market (Żubrówka)
- Vodka Brand Champion (Żubrówka)
- Vodka Brand Champion (Żubrówka)
- World’s fastest growing vodka brand in terms of growth for second year in a row, IMPACT
- The 26th best-selling spirits brand in the world, The Spirits Business
- Żubrówka the No. 1 Polish vodka brand, Nielsen
- 7th fastest growing liquor brand in the world, IMPACT 2018
- World’s #3 largest vodka brand, IMPACT
- Gold medal in the category “Rye Vodka” The International Wine & Spirit Competition 2019 (Żubrówka Biała)
- Gold medal in the “Flavored Vodka” category The Spirits Business (Żubrówka Bison Grass)
- Silver medal in the “Vodka” category of The Spirits Business (Żubrówka Biała)
- Gold in the “Flavored Vodka” category of The International Wine & Spirits Competition (Żubrówka Bison Grass)
- Double gold medal and Chairman’s Trophy, International Spirits Challenge (Żubrówka Bison Grass)
- Silver medal, International Spirits Challenge (Żubrówka Bison Grass)
- Poland Vodka of the year 2024 New York Intl Spirits Competition